Minh Tu (Thomas)
Data Analyst specializing in commercial performance and e-commerce, transforming fragmented multi-channel data into automated API pipelines, CFO-trusted P&L models, and actionable decision dashboards.
Measurable Impact & System Scale
Concrete numbers from live production — consolidating multi-brand corporate finance, automating daily data workflows, and optimizing commercial growth.
Corporate Revenue Modeled
Consolidated accounting P&L workbooks across >12 brands in Power Query, delivering transparent Contribution Margin diagnostics directly to the CFO.
Daily Manual Work Eliminated
Engineered 24/7 automated API pipelines across Shopee, TikTok Shop, and Meta, eliminating 100% of repetitive spreadsheet exports.
Monthly E-Com GMV Analyzed
Delivered end-to-end commerce analytics across Shopee and TikTok Shop, providing instant visibility into peak conversion hours, top-selling SKUs, and marketing ROAS.
Verified Technical Credibility
HackerRank SQL (Advanced) Gold credential and 50/50 LeetCode Database challenges completed, backed by an official TOEIC 935 score.
Featured Analytics Projects
Interactive analytical web applications, multi-brand contribution matrices, and multi-channel BI dashboards backed by verified production evidence.
Core Flagship Systems (Interactive WebApps)
Omnichannel Growth & Marketing Analytics Delivery WebApp
High-performance interactive analytics dashboard uncovering hourly sales curves, cohort retention, and ad spend efficiency.
Executive P&L Analytics & Strategic Growth Matrix WebApp
Interactive executive P&L dashboard delivering automated variance insights, multi-tier brand classification, and channel margin diagnostics directly to C-Level.
Domain Case Studies & Production Dashboards
Facebook Paid Ads Intelligence
Multi-dimensional audience segmentation and placement analytics isolating high-converting customer cohorts to eliminate ad spend waste.
Multi-Platform E-Commerce Intelligence
Unified Looker Studio BI dashboard aggregating 7.28B VND GMV, channel economics, and COD cancellation risks.
Executive Multi-Brand Financial & Contribution P&L Analytics
Automated Power Query reporting pipeline consolidating multi-brand accounting P&L workbooks for executive decision-making.
Instax Vietnam Social Intelligence
Comprehensive content analytics evaluating 314 assets across paid and organic distribution.
Arkopharma TikTok Organic Intelligence
Video-level retention and audience demographic analysis for healthcare organic TikTok channel.
Data Pipeline & Delivery Model
A single connected engine: Multi-channel API ingestion flowing through a 3-tier Medallion Pipeline directly into the P01 WebApp Dashboard.
Live Production Pipeline Lineage ──▶ Delivery Output
P01 Omnichannel Analytics Delivery WebApp
All transactional orders, ad expenditures, and engagement event streams extracted across Shopee, TikTok Shop, Meta, and Haravan flow through this automated 3-tier pipeline directly into this custom Next.js 16 WebApp.
My Skills
Technical skills, cloud automation & tools I use to deliver data-driven solutions
BI & FINANCIAL MODELING
Executive dashboards, P&L financial modeling, and contribution margin diagnostics.
DATA AUTOMATION & CLOUD
Serverless API ingestion, cloud database management, and automated ETL pipelines.
E-COMMERCE & TRACKING PLATFORMS
Multi-channel e-com storefronts, web analytics, session recording, and enterprise workflows.
DIGITAL ADS & AI WORKFLOWS
Multi-channel paid acquisition, agentic AI orchestration, and automated campaign diagnostics.
Query My Career
Run live SQL queries directly in your browser against my real projects, skills, metrics, and career timeline. Powered by SQLite WASM with 0ms latency.
Battle-Tested Trajectory
Turning manual spreadsheet chaos into automated, revenue-driving data engines
Freelance Digital Marketing & Data Analyst
>3.5B+ Monthly GMV · E-Com & Full-Funnel Attribution
Consulting on multi-channel commercial analytics, full-funnel attribution modeling, and serverless web visualization for Instax Vietnam (FUJIFILM) and SAGEN GROUPE. Engineering automated API pipelines and integrating AI agent workflows with Model Context Protocol (MCP).
Looker StudioNext.js 16
Google Apps Script
Meta Graph API
GCP Cloud Run
MCP Agents
Digital Marketing & E-Commerce Data Analyst
100B+ VND Corporate Revenue · CFO-Trusted P&L Modeling
First in the company to build automated API ingestion pipelines across Shopee, TikTok Shop, Haravan, and Meta Ads. Trusted directly by the CFO to model multi-brand contribution P&L across >12 healthcare and beauty brands (100B+ VND corporate scope, 20B+ EBIT).
Power Query
Advanced SQLLooker StudioGoogle Apps Script
Excel P&L
Shopee & TikTok APIs
E-Commerce Growth & Marketing Analytics Specialist
14.4B VND Annual Revenue · Traffic Compression
Led marketing analytics and digital media campaigns for high-ticket pre-order tech accessories (AOV 2M–10M+). Managed ~300M monthly advertising budget generating 1.2B+ monthly revenue across 12–15 product launches.
Meta Ads
Google Analytics 4
Microsoft ClarityGoogle Apps Script
Haravan & ShopifyLooker Studio
Professional Certifications & Badges
Verified technical assessments and international language credentials with authentic proof.
SQL (Advanced) Certificate
Validated proficiency in complex SQL joins, recursive CTEs, subqueries, and window functions.
TOEIC Official 935 / 990
Professional full-working proficiency in international technical and business communication (Listening: 490, Reading: 445).
LeetCode SQL 50 Study Plan
Completed 50/50 advanced database challenges covering data aggregation, window functions, and complex transformations.
Beyond the Dashboard: The Mindset
An honest look at my commercial starting point, leveraging AI tools, and my ongoing commitment to technical growth.
Minh Tu (Thomas)
Data Analyst on a Data Engineering trajectory. Commercially grounded, high-agency, and building automated data systems.
CFO-Trusted Reality
Rooted in multi-brand P&L consolidation and solving real inventory & ad-spend margin leakage.
A Multiplier, Not Disguise
Using Claude Code & Codex as elite technical collaborators to build and test end-to-end solutions.
Active Learning
LeetCode SQL 50 completed, learning Python fundamentals, and a genuine drive to grow with the team.
“Why I care about numbers and how I approach continuous technical growth.”
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